Recently, Kohli had upstaged Bollywood stars Akshay Kumar and Ranveer Singh to retain the top spot in India’s most-valuable celeb list. According to the Celebrity Brand Valuation Study 2020 by Duff & Phelps, the Indian skipper was reportedly crowned as India’s most valuable celebrity with a brand value of $237.7 million.

The Indian cricketer reportedly charges Rs 5 crore per sponsored post on the platform. In comparison, Ronaldo charges $1,604,000 (Rs 11.72 crore) per sponsored Instagram post.