ISRAEL: Ikea is the largest furniture manufacturer in the world. But its sleek designs, filled with handle-less drawers and low-profile furniture, aren’t necessarily friendly to the needs of people with disabilities.

A total of 13 designs are available today. They include items like the EasyHandle, a big, Rubbermaid-looking grip that can be added to the seamless door of a Pax shelf, and the Glass Bumper, a plastic pad that protects the bottom of a glass-doored Billy bookcase from the bump of a wheelchair. Each object is illustrated in a charming campaign, featuring people with disabilities helping to advertise the simple genius of the designs, while quickly illustrating the method of installation.